I'm frustrated by Blood's Weblog Ethics. My frustration stems from a number of her individual points as well as the piece as a whole.
On the whole the first thing that came to my mind in reading both her piece and that of Karen Schneider was that they're missing the point. Blogs are about speed, indavidual preference and, as is mentioned all to often, conversation. Are they about fact checked information, written with the lofty goal of unbias dissemination to the public, no! To insist that bloggers adhere to some code of ethics, particularly one constructed as a sort of journalism ethic light, is to eliminate the form altogether. A blogger that would painstaking conform to the code Blood describes ceases to be a blogger and instead becomes a underpaid journalist with low ethical standards. Perhaps I'm wrong in this, and I can say for certain that my information has not been fact checked, but no one ever seriously suggested that newsletter publishers back in the early days of desktop publishing adhere to a common code, a blog is no different. Blood and others confuse the issue by suggesting blogging is a form of journalism, when in fact its best considered a form all its own.
More specifically I have difficulty with a number of Blood's individual points. Firstly, the issue of truth and authority. Blood suggests that fact checking and the validity of a blogs assertions are the sole responsibility of the blogger, and to some extent I agree. To make a statement in full knowledge of its falsity is lying and is unquestionably unethical, not however because it was written and record on a blog, but because to make false statements in any circumstance is unethical. This is not part of my code as a blogger, but as a person. Where my difficulty arises is in her suggestion that the ultimate authority of the blog should rest in the ethical motivations of the author. This is similar to the suggestion that the imposition of a code of ethics is what insure the accuracy of the science and history we read in academic journals. This is simply not the case, the authority academic journals carry is derived from the system of peer review they employ. Similarly, any authority that blogs have or will have is derived from the system of immediate comment and feedback they employ.
While codes of ethics are positive in that they suggest that some at least are taking the form seriously, they also confuse the issue of authority. Bloggers should focus their efforts in promoting blogs on the merits of their unique systems of authority not on those of any other form and not on some ethereal notion of ethics.